smartbusinessblog.com

The Blog! Everyone is talking about blogs. Some are aware of blogs power, but some don’t know exactly what expect from blogs.

First of all, I will tell you some facts about blogs. The weblog was conceived as a personal journal around ten years ago. Jorn Barger was the first to name it weblog (from web and log). Then, the term weblog was split in “we blog” from where we remained with blog. The person who is writing a blog is called blogger, and all the blogs compound the blogosphere.

Nowadays, the blog is form of living online, its part of our lives. The blogs are powerful marketing instruments because they have fresh content, they are interactive and they could create powerful communities around. The characteristic of fresh content boosts blogs exposure in the search engines. Thus a blog goes to the front page without spending hours or days in making SEO. The blogs take over the traditional websites lately.

Secondly, the blog has become a trend, an urban occupation. It is almost unusual for a youngster not to keep a blog. To write your own blog is fun and catchy. People like to express theirselves, to communicate and to put down their ideas.

Corporate blogging. A corporate blog is developed by a company to serve its organizational purposes. The corporate blog, also called business blog, includes three important categories: internal blog, external blog and CEO blog.

*The first one is used to develop a closed community inside a company. It serves in projects, in communication between the employees and departments.

*The main function of the external blog is to establish a solid communication channel between the organization and its audience. The corporate external blogs create networks that help the company to respond in a crisis, to leverage market conversations and to improve the business.

*The CEO blog gives a better exposure of the company through its CEO’s voice. There have been many discussions whether a manager should blog or not. In my opinion I would advice them to blog only if they have something interesting to say, if they are passionate to write, sincere and if they offer utility and good advices. Also you should consider that not everyone is made for blogging.

I would have more to tell you about corporate blogging, but I don’t want to become boring and to write very long articles. You know, readers don’t like long articles and big paragraphs. So, this story will continue…